The New York Times reported that Uber used nudging to encourage drivers to work longer hours, which resulted in shorter wait times for customers and increased revenue for Uber, but potentially lower earnings for drivers.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• nudging concept
• The New York Times entity