A bootstrapping procedure with 10,000 resamples confirmed that the path from digital content marketing to customer loyalty is positive and significant (β = 0.480, t = 15.099, p < 0.001).

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• customer loyalty concept
• digital content marketing concept