Paul Lazarsfeld was not convinced of Ernest Dichter’s methodological carefulness or his expertise in exploring deeper motives, according to Fullerton (2007).

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity