The idea that psychological and sociological factors are crucial for economics can be traced back to the early days of economic thought, including the work of Adam Smith, who recognized that human behavior often does not follow the path that rational analysis would predict.

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (1)

• Adam Smith entity