During visits to Germany in 1955 and 1958, business people treated Ernest Dichter with extreme reverence, queuing up to seek his advice, as described by Kropf (1960) and cited by Fullerton (2007).

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• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

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• Ernest Dichter entity