Consumer behavior concepts like the Decoy Effect, Contrast Effect, and Paradox of Choice are supported by psychological theories including prospect theory, loss aversion, and cognitive dissonance.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (4)

• decoy effect concept
• cognitive dissonance concept
• paradox of choice concept
• Loss aversion concept