Technology companies utilize anchoring as a marketing strategy, such as introducing a new smartphone at a high initial price point (e.g., $800) and later selling it at a lower price (e.g., $500) to influence consumer perception of value.

Authors

• Person: Bill Rainaldi Organization: Security Mutual
  Behavioral Economics, and How it Affects Your Financial Decisions ...

Sources

• Behavioral Economics, and How it Affects Your Financial Decisions ... smlny.com Bill Rainaldi · Security Mutual via serper

Referenced by nodes (3)

• smartphone concept
• anchoring concept
• marketing strategy concept