Millennials' strong dependence on social media for product discovery is a conditioned response to convenience and immediate access, driven by social validation and connectivity in a digital-first environment.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (3)

• Millennials concept
• network connectivity concept
• social media concept