Impulse buying is often triggered by scarcity or urgency, which are rooted in the psychological concept of loss aversion, where individuals fear missing out more than they fear overspending, as described by Kahneman and Tversky (1979).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (4)

• scarcity concept
• impulse buying concept
• urgency concept
• Loss aversion concept