Starbucks customers experience a dopamine release after purchasing a red cup, driven by enjoyment of the design, the taste of the beverage, and the social connection shared with other consumers.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• Starbucks entity