Wajid, Raziq, Ahmed, and Ahmad (2021) observed viewers' self-reported and neurophysiological responses to message appeals in social media advertisements.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• social media advertising concept