According to Aaker (1996), 70% of loyal consumers cite alignment between their personal values and a brand's values as a key reason for their loyalty.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• customer loyalty concept