Emotion-aware, socially intelligent systems will influence the future of impulse buying in e-commerce by allowing marketers to access subconscious triggers and provide individualized, immersive, and responsive experiences.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept