Human beings have a desire for immediate pleasure or reward, which makes them more likely to indulge in impulsive purchases when experiencing highly emotional states such as stress, excitement, or sadness.

Authors

• Person: Not available Organization: UniAthena
  The Psychology of Scarcity: How FOMO Shapes Buying Behaviour

Sources

• The Psychology of Scarcity: How FOMO Shapes Buying Behaviour uniathena.com UniAthena via serper

Referenced by nodes (1)

• impulse buying concept