Martin, N., & Morich, K. (2011) published 'Unconscious mental processes in consumer choice: Toward a new model of consumer behavior' in the Journal of Brand Management, which proposes a model of consumer behavior based on unconscious mental processes.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• consumer behavior concept