Marques, J. A. L., Neto, A. C., Silva, S. C., and Bigne, E. (2025) leveraged a machine learning approach for Electrodermal Activity (EDA) and Facial Expression Analysis (FEA) neurophysiological metrics to predict consumer ad preferences, published in Psychology & Marketing.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Galvanic Skin Response concept
• machine learning concept