The article 'Behavioral Economics in Pricing Strategies: A Review of Prospect Theory and Loss Aversion in Consumer Markets' reviews how prospect theory and loss aversion influence consumer markets.

Authors

• Person: Not available Organization: Academia.edu
  Psychological triggers in online shopping: The influence of scarcity ...

Sources

• Psychological triggers in online shopping: The influence of scarcity ... www.academia.edu Academia.edu via serper

Referenced by nodes (1)

• Loss aversion concept