Zahmati et al. (2023) conducted an eye-tracking study to determine how the popularity and gender of endorsers affect audience attention on advertisements.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Eye-tracking concept
• advertisements concept