Robert Cialdini coined the term 'social proof' in his book 'Influence', defining it as the tendency for individuals to follow the behavior of others in new situations where appropriate behavior is unknown, as a way to ensure safety, acceptance, or being liked.

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  7 Easy Marketing Psychology Tactics that Work (+26 Examples)

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• 7 Easy Marketing Psychology Tactics that Work (+26 Examples) www.wordstream.com WordStream via serper

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• social proof concept
• Robert Cialdini entity