Advertisers use emotional appeals, such as evoking joy, fear, sadness, or nostalgia, to establish connections with consumers, foster brand affinity, and increase sales.

Authors

• Person: Nathaniel Organization: LinkedIn
  Examine how psychological techniques are used to influence ...

Sources

• Examine how psychological techniques are used to influence ... www.linkedin.com Nathaniel · LinkedIn via serper

Referenced by nodes (1)

• emotional appeal concept