Ernest Dichter left no methodological legacy that could be passed on to future adherents of motivation research, according to Fullerton (2010).

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity