The decoy effect, where a less valuable middle tier is introduced to make a premium option more attractive, resulted in 60% of consumers choosing the premium option in a study by Huber et al. (1982).

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  Marketing and Consumer Psychology - iResearchNet

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• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• decoy effect concept