Business model theory identifies five primary lock-in mechanisms to protect pioneering firms against imitation: brand loyalty, sunk costs, direct network effects, indirect network effects, and data network effects.

Authors

• Person: Not available Organization: Springer
  Business ecosystems as a way to activate lock-in in business models

Sources

• Business ecosystems as a way to activate lock-in in business models link.springer.com Springer via serper

Referenced by nodes (6)

• business model theory concept
• indirect network effects concept
• sunk costs concept
• data network effects concept
• lock-in mechanisms concept
• customer loyalty concept