measurement
Gine and Goldberg (2018) found that 42% of subjects who already owned a more expensive savings account with a local bank in Malawi chose to retain it instead of moving to a cheaper account, whereas none of the first-time customers offered the same two options chose the more expensive account.
Authors
Sources
- Biases in Behavioral Finance - World Scholars Review www.worldscholarsreview.org via serper
Referenced by nodes (1)
- Malawi location