Marketing research is increasingly focusing on the impact analysis of unconscious stimuli, partly because many perceive a threat in marketing tools that appeal to consumers' unconscious minds.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• market research concept