Bluma Zeigarnik discovered the Zeigarnik Effect in 1927 after observing that waiters were better at recalling unpaid orders than paid orders.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• Zeigarnik Effect concept