The book 'Consumer Behaviour: Applications in Marketing' by Marc Vanhuele provides an overview of consumer behavior applications within marketing, published in 2021.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• consumer behavior concept