Rational economic theory suggests that individuals should accept any non-zero offer in the Ultimatum Game because any amount is greater than zero, but human participants frequently reject low offers.

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• Person: Not available Organization: Neuroscience of
  The Role of Impulse in Consumer Psychology - Neuroscience Of

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• The Role of Impulse in Consumer Psychology - Neuroscience Of www.neuroscienceof.com Neuroscience of via serper

Referenced by nodes (1)

• Ultimatum Game concept