Consumers are more emotionally invested in avoiding loss than in earning rewards, a psychological trait that advertisers exploit through flash deals and pseudo-urgency to trigger fear of missing out.

Authors

• Person: Not available Organization: University of Nevada, Reno
  Is advertising manipulative? | University of Nevada, Reno

Sources

• Is advertising manipulative? | University of Nevada, Reno www.unr.edu University of Nevada, Reno via serper

Referenced by nodes (1)

• Loss aversion concept