A diner receiving a recommendation from a peer experiences a 10% increase in visits, demonstrating the impact of conformity and credibility in consumer psychology (Asch, 1951).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (2)

• consumer psychology concept
• credibility concept