A 2017 white paper co-authored by Joel Rubinson found that advertising is twice as effective when a consumer is probabilistically closer to a purchase.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Joel Rubinson entity