Richard Thaler founded the field of behavioral economics in the 1980s by applying the work of Amos Tversky and Daniel Kahneman to disprove the theory of rational economic decision-making.

Authors

• Person: Angela Chen Organization: Berkeley Economic Review
  Applying Behavioral Economics to Marketing, Policy, and Beyond

Sources

• Applying Behavioral Economics to Marketing, Policy, and Beyond econreview.studentorg.berkeley.edu Angela Chen · Berkeley Economic Review via serper

Referenced by nodes (1)

• behavioral economics concept