Framing a discount as a 'limited-time offer' creates a sense of urgency and exclusivity, which increases the likelihood that consumers will act quickly.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (2)

• framing concept
• limited-time offer concept