Human brains are loss-averse and attempt to preserve their identity when individuals imagine an ideal future self, which marketers can leverage to motivate customers to make that future a reality.

Authors

• Person: Not available Organization: Social Media Examiner
  Behavioral Economics: How Understanding the Brain Can Build ...

Sources

• Behavioral Economics: How Understanding the Brain Can Build ... www.socialmediaexaminer.com Social Media Examiner via serper

Referenced by nodes (1)

• Loss aversion concept