Identity salience, such as the concept of 'mother' versus 'CEO', has been shown to affect behaviors including resistance to persuasion, reactions to advertisements, and ratings of consumer products, as demonstrated by research from Forehand, Deshpandé, and Reed (2002), Reed (2004), and LeBoeuf, Shafir, and Belyavsky Bayuk (2010).

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (1)

• advertisements concept