Offering products for free, such as the Hershey's Kiss example, leverages the Certainty Effect by eliminating the consumer's pain of losing money, while also involving the behavioral economics phenomenon of Loss Aversion.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (2)

• Certainty Effect concept
• Loss aversion concept