Marketers must appeal to both the 'experiencer self' and the 'remembered self' because brands reside in the remembered self, while advertising engagement often occurs in the experiencer self.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• remembered self concept