The Implicit Association Test (IAT) measures consumer implicit attitudes toward objects using reaction times rather than voluntarily controllable self-reports.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (3)

• reaction time concept
• Implicit Association Test concept
• self-report concept