Generation Z's focus on authenticity and dependence on peer-based reviews reflects a conditioned preference for trustworthy and transparent messaging, as supported by Pavlov (1927) and Aaker (1991).

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• authenticity concept
• Generation Z concept