The review of impulse buying in e-commerce included 70 peer-reviewed studies after excluding conceptual or theoretical papers, literature reviews, meta-analyses, and studies unrelated to consumer purchasing behavior.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept