The loss aversion tactic influences consumer behavior because people are more motivated by the fear of losing an opportunity than by the potential to gain something.

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• Person: Not available Organization: MoneyWellth
  10 Psychological Tactics Businesses Use to Influence Your Buying ...

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• 10 Psychological Tactics Businesses Use to Influence Your Buying ... www.moneywellth.com MoneyWellth via serper

Referenced by nodes (1)

• Loss aversion concept