Brands such as IKEA, Nike, and Duolingo increase customer attachment, perceived value, and willingness to pay by incorporating DIY kits, customization tools, and user effort into their products.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• Nike entity