In the context of digital consumer activism, 'reactive' boycotts are defined as actions responding to specific events that trigger potential boycotts through widespread media publicity.

Authors

• Person: Not available Organization: ephemera
  Digital consumer activism: Agency and commodification in the digital ...

Sources

• Digital consumer activism: Agency and commodification in the digital ... ephemerajournal.org ephemera via serper

Referenced by nodes (1)

• digital consumer activism concept