According to Martin Lindstrom (2010), 95% of buying decisions occur subconsciously, guided by emotions and heuristics rather than pure logic.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• Emotions concept