Basant Kumar published a case study in 2024 titled 'The Impact of User-Generated Content on Brand Perception: A Case Study of Social Media Platforms' in the International Journal of Scientific Research in Engineering and Management.

Authors

• Person: Not available Organization: Advances in Consumer Research
  Scrolling Into Choice: The Psychology and Practice of Social Media ...

Sources

• Scrolling Into Choice: The Psychology and Practice of Social Media ... acr-journal.com Advances in Consumer Research via serper

Referenced by nodes (1)

• user-generated content concept