McDonald's increased sales by 18% in India by swapping beef for lamb, and IKEA achieved 20% growth in Japan by shrinking furniture to fit smaller living spaces, as reported by Schütte & Ciarlante (1998).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• India location