The author's company uses diagnostic picture sorting techniques to probe short-term memories shortly after ad exposure by deconstructing the viewer's frame-by-frame experience of a test ad.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• short-term memory concept