Lantos (2015), Kapferer & Bastien (2012), and Nigam & Dewani (2021) observe that marketing constructs aspirational desires through status and innovation in the luxury and technology sectors.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• technology sector concept