Starbucks utilizes 'Red Cup Day' as a seasonal trigger to motivate sales, where the launch of the red cup serves as a cue that the holiday season has begun.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• Starbucks entity