Synchronous shopping, where multiple people shop together, is more potent in driving impulse purchases than solo shopping because the act of purchasing and sharing items can multiply the perceived happiness of the experience.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept